- Available for remote roles. GMT/BST aligned
I help ad budgets
pull their weight.
I’m Zunair, a paid media specialist. For six years, I’ve been improving acquisition, tracking, landing pages, and conversion performance for SaaS, real estate, eCommerce, and services businesses.
- Google & Meta Certified
- US & UK Markets
- Full Funnel
- 01. SPEND
Total ad spend managed across multiple clients’ accounts
- 02. CAMPAIGNS
Paid ad campaigns managed across Google & Meta Platforms
- 03. TENURE
Years of running paid acquisition end-to-end across markets
- ABOUT
Six Years in Paid Media Acquisition. Millions Returned and Still Counting.
I have worked across b2b SaaS, real estate, and eCommerce for clients in the US and UK. Campaigns I’ve built have taken a single SaaS client past $1M+ ARR, put £1M+ in profit into multiple brand accounts, and generated over 10,000+ qualified leads for real estate agents & businesses.
I understand paid media from a broader perspective, manage budgets responsibly, and communicate proactively with internal teams, clients and stakeholders to improve acquisition performance.
FOCUS
Paid Acquisition. Tracking. CRO
MARKETS
US. UK.
INDUSTRIES
SaaS. Real estate. eCom. Services
AVAILABILITY
Remote. Full time or contract
- EXPERIENCE
Six years, four chapters.
From in-house performance lead to a remote paid media professional. Delivering impact from the past 6 years.
- 04. Current
Jan 2024 / Present
Growth Marvels
Paid Media Specialist
- Led paid acquisition across Google and Meta for a portfolio of UK and US clients.​
- Handled day-to-day campaigns structure optimisation & bidding across active accounts with over £50k+ monthly spend.
- Implemented a full funnel paid media strategy that increased client conversions by 35%.
- 03. Past
Aug 2022 / Sep 2023
Geekinn
Performance Marketing Lead
- Managed Google and Meta campaigns, restructured and optimised them to reduce wasted ad spend by 30%.
- Generated 2,000+ qualified leads via winning ads at roughly $10 CPA.
- Ran remarketing campaigns that lifted conversion rates by up to 25%.
- 02. Past
Jul 2021 / Sep 2022
ZAM Studios
Digital Marketing Specialist
- Managed over £300,000 in ad spend across Google and Meta campaigns for the UK clients.
- Improved conversion rate by 30% via ad copy refinement & landing page optimisation.
- Resolved day-to-day clients' account issues and various tracking problems.
- 01. Past
Jul 2020 / Jun 2021
Geekinn
Digital Marketing Executive
- Contributed to multiple paid and organic campaigns across Google and different social media channels.
- Increased brand reach across paid & organic social channels by 40% month over month.
- Grew the platform user base from 500 to 3,500+ users within one year.
- BRANDS AND CLIENTS I HAVE WORKED WITH














- APPROACH
How I work.
Flawed measurement, structure or weak offer dressed up as campaign problems. I find those first.
Measure what matters first.
Before touching a single campaign, I check the tracking layer, conversion events, attribution, and sales flow and make sure data runs accurately.
Fix the structure & strategy.
I develop a strong campaign structure around clear objectives, tight ad group logic, naming conventions & strategy that actually make sense.
Test & reiterate with a reason.
I conduct thoughtful testing, New hooks. New angle. New page section. New audience signals. I scale the winner ones and document the losers.
Scale what's working.
I review performance daily and weekly and reallocate spend to whichever channel, campaign and ads are actually returning good margins.
— Paid Media and strategy
Google Ads
Meta Ads
A/B Testing
PPC
Copywriting
Landing Page Optimisation
CRO
Audience Targeting
Conversion Tracking
— MARKETING TOOLS
Google Ads Manager
Meta Business Suite
GA4
Looker Studio
Zapier
Hotjar
Supermetrics
Microsoft Clarity
GTM
Ahrefs
SEMrush
- CASE STUDIES
Work, I'm willing to be judged by.
Six years of delivering impact to the clients. Better campaigns. Better pages. Better outcomes.
ECOMMERCE. UK PET WELLNESS
CASE 01
4.64X ROAS in 5 Months for a UK Pet Wellness Brand
 In revenue at 4.64X ROAS with the first 5 months of extensive meta advertising and scaling the winning creatives and audiences.Â
Meta Ads
Creative Testing
Product Page CRO
Attribution
B2B SAAS. HR TECH
CASE 02
2,000+ Qualified Leads at under $7 CPA for a B2B HRMS
in Pakistan
In ARR within 14 months via 17 different tightly structured search and display remarketing campaigns. Â
Google Ads
GA4
GTM
CRO
Remarketing
VIP MEMBERSHIP. META ADS
CASE 03
9X ROAS in 90 Days for a US-based online premium membership community
In online membership revenue at 9X ROAS in 90 days through extensive testing, iterating and audience targeting on Meta.
Meta Ads
Creative Testing
Lead Qualification
Retargeting
LEGAL SERVICES. LONDON
CASE 04
4.5X ROAS in the first 2 months for a London-based law firm
Cases booked in the first 2 months at 4.5x ROAS through tightly structured and optimised Google search ads Â
Google Ads
Conversion Tracking
Landing Page CRO
Lead Quality
REAL ESTATE. DUBAI
CASE 05
30% lower CPA via high intent Google search ads for a Dubai-based real estate client
Serious buyer inquiries within the first 3 months through search ad campaigns built tightly around investor intent.
Google Ads
Landing Page CRO
Intent Based Targeting
Retargeting
ECOMMERCE. PAKISTAN
CASE 06
4X ROAS in 60 Days for a Pakistani eCommerce Brand
Revenue generated within the 60 days at 4X ROAS via battle-tested winning creatives on Meta
Meta Ads
Product Page CRO
Creative Testing
Retargeting
- REVIEWS
Words from people I've worked with.
Influencing people through my work, performance and dedication. Leaving a positive mark.
I had the pleasure of working with Zunair when we were initiating our marketing endeavors. From the onset, he showcased not only his profound understanding of the marketing landscape but also a unique ability to quickly grasp the nuances of our B2B campaigns. Thanks to his expertise, our PPC campaigns yielded impressive results that significantly enhanced our brand’s visibility and reach. I wholeheartedly recommend Zunair for any company seeking top-tier marketing strategies and execution.

Ahsan Salal
CEO Resourceinn
We use Google Ads to support priority campaigns to drive traffic to certain areas. Zunair offered us the potential to reach new users, retarget existing ones, and drive sales that we otherwise could have missed out on. He actively managed the Google Ads platform to provide campaign management services. Pleasure working with him!💯

Wissam S. Karmouchy
CEO Gold Mark
Zunair is a great resource when it comes to SEO, Google Ads, PPC. I am very impressed with how he deals with the clients and works accordingly. He knows well how marketing works and has never failed to deliver on time. Wishing him good luck on his future endeavours.

Arsalan Rashid
Managing Director ZAM
Zunair was a great asset to our marketing team at Resourceinn. He has started his own business; my prayers and wishes are with him.

Nouman Hassan
Co-founder Resourceinn
Zunair quickly identified the issues with our campaigns and helped improve their performance. He also shared practical and valuable marketing ideas for our new product. Thank you for your support, Zunair.

Jessica White
Marketing Director Baked
Working with Zunair Maqbool has been a game-changer for me. From the start, he just got it, my vision, my goals, everything. What really impressed me was how quickly he turned ideas into action, driving real results faster than I expected.
He’s not just a marketing guy he genuinely cares about the success of the people he works with. I’m genuinely excited about what we’re building together, and having Zunair by my side makes all the difference.
Highly recommended. If you are serious about growth, Zunair Maqbool is the expert you need in your corner.

Sir Peter Magana
Founder D-billionaire Club
Zunair Maqbool didn’t just meet our expectations, he blew them away. We got 60-plus people rushing to our inbox, almost more than 50% of them eager to rent. His strategy was a game-changer for our business.

Mohammed Abdi
CEO Nation Executive
Honoured to work with Zunair, we went from barely being found to ranking for tons of keywords, and our website traffic has skyrocketed. He is incredible. He really knows his stuff and works tirelessly to get us results. If you want value for money, he is the one to call.

Dr. Farukh Bashir
Founder Diabetes TeleCare
- INTRO CALL
Let us talk
If you want to see whether I can help, book a 30-minute call. We’ll look at your account and issues and see what’s happening.
Google & Meta Certified.Â