I help ad budgets
pull their weight.

I’m Zunair, a paid media specialist. For six years I’ve been running Google and Meta ads, building tracking that tells the truth, and turning spend into pipeline for B2B SaaS, real estate, eCommerce, and professional services teams.

$ 0 M+

Ad spend managed across Google and Meta accounts

$ 0 K+

In direct profit generated clients to date

0 yrs

Running paid acquisition end to end across markets

I've spent six years running paid media. Google Ads, Meta Ads, and every step from the click to the bank account.

The work spans B2B SaaS, real estate, eCommerce, and professional services across the US and UK. Along the way, campaigns I’ve built have generated $300K+ in profit, taken a single SaaS client past $1M ARR, and delivered 10,000+ qualified leads to real estate businesses. I specialise in paid acquisition, conversion tracking, and making budgets work harder than they should. Based in Pakistan, fully aligned to GMT.

FOCUS

Paid acquisition. Tracking. CRO

MARKETS

US. UK. GCC

INDUSTRIES

SaaS. Real estate. eCom. Services

ENGAGEMENT

Remote. Full time or contract

$ 0 M+

ARR delivered for a single SaaS client

0 K+

Qualified real estate leads

0 +

Markets shipped across US, UK, GCC

0 %

Remote since 2018, GMT aligned

Six years, four chapters.

From in house performance lead to freelance consultant. Every role moved the needle on a P&L I could draw from memory.

How I work.

No mystery. Tight feedback loops between spend, tracking, and the P&L. A refusal to ship anything I can’t explain.

Tracking before traffic.

If GA4 and GTM aren't telling the truth, every other decision is a guess. I audit and rebuild the measurement layer first. Then we scale.

One scoreboard, one number.

Every account gets a single north-star metric tied to revenue or pipeline. The dashboard stays short. The meetings stay shorter.

Experiment weekly, ship monthly.

Tests are scoped to learn something, not to look busy. Winners scale, losers get documented, and we move on without ceremony.

Spend follows margin.

Budget isn't a vanity number. I reallocate weekly to whichever channel and campaign is actually returning contribution profit.

— Paid Media and strategy

The disciplines I lean on every week. Built up across six years of accounts where the spend had to convert into pipeline, not impressions.

Google Ads

Meta Ads

PPC

Paid Social

Audience Targeting

CRO

Attribution Modelling

— TOOLS

The stack I reach for when I need a dashboard to agree with the bank account. Half of paid media is making sure the data is honest.

GA4

GTM

Supermetrics

Northbeam

Zapier

Google Tag Manager

Meta Business Suite

A few I'm willing to be judged by.

Numbers below are placeholders structured the way the real ones will appear. Swap when ready.

B2B SAAS . HR TECH

CASE 01

Paid spend was scaling, but barely any of it closed into revenue.

$ 0 M+

Rebuilt server-side tracking and retired the campaigns that didn’t close. ARR cleared seven figures within 14 months.

Google Ads

GA4

Server-side GTM

CRM attribution

B2B SAAS . HR TECH

CASE 01

Paid spend was scaling, but barely any of it closed into revenue.

$ 0 M+

Rebuilt server-side tracking and retired the campaigns that didn’t close. ARR cleared seven figures within 14 months.

Google Ads

GA4

Server-side GTM

CRM attribution

Words from people I've reported to.

Three of the people who signed off on the work above.

Zunair runs the kind of paid programme most founders only describe in pitch decks. We saw real revenue against real numbers inside his first month.

Let us talk

If you want to see whether I can help, book a 20 minute call. We’ll look at the account, the tracking, and what’s actually moving the line.

No pitch. Camera optional. GMT timezone.

Zunair Maqbool

Paid media specialist. Six years of running Google and Meta ads against P&Ls that matter. Quietly, and on time.

CONNECT

WORKING HOURS

Available for remote roles. GMT aligned.

I help ad budgets
pull their weight.