700+ Qualified Inquiries at 27% Lower CPL for a Dubai Real Estate Firm
- 01. INVESTORS INQUIRIES
- 02. CAMPAIGNS
- 03. AVERAGE CPL
700+ Qualified Inquiries at 27% Lower CPL for a Dubai Real Estate Firm
3 months of Google Ads work on an account that had volume but no real buyer intent.
The Problem
A Dubai real estate firm had strong property inventory but inconsistent lead flow. The previous campaigns were pulling in too much of the wrong traffic. Browsers, dreamers, rental searches, and overseas curiosity clicks.
The structure didn’t help. Someone searching “apartments in Dubai” was getting treated almost the same as someone searching “buy apartment Dubai Marina.” Those are completely different intent levels and the campaigns weren’t separating them.
The landing pages felt directory-like. Too many distractions, not enough trust, no positioning for a serious investor or end buyer. Budget was getting spent without serious sales conversations.
What I Did
1. Rebuilt campaigns around buyer intent. High commercial intent searches got their own campaigns and were separated from broad browse traffic. On top of that, I layered investor focused campaigns built around ROI driven and overseas buyer searches.
2. Built location specific campaigns. Each prime area got its own setup. Marina, Downtown, Palm Jumeirah, Business Bay, JVC, and off plan projects. Ad relevance and quality score climbed once each area had a dedicated campaign behind it.
3. Filtered out low quality traffic. Cut search terms tied to rentals, job hunters, property images, and casual market research. Built a heavy negative keyword list so the budget went to people actually looking to buy or invest.
4. Rewrote the ads for the real buyer. Generic property copy was replaced with messaging built around ROI potential and prime location positioning. The CTAs pushed toward consultations, not casual browsing.
5. Matched landing pages to search intent. Investment keywords landed on ROI focused pages. Luxury searches landed on premium property pages, and location queries went straight to area specific listings. That single change lifted conversion relevance a lot.
6. Built retargeting around the buyer cycle. Dubai property buyers rarely convert on the first visit. The decision usually takes weeks of comparing and family conversations, so I built audience pools from property page visitors and inquiry starters. Retargeting kept the firm visible across the full consideration window.
The Results
After 3 months
- 700+ qualified property inquiries
- CPL dropped by 27%
- Lead quality lifted enough that sales conversations shifted from "is this person serious" to actual deal talks
- Wasted spend on rental searches and curiosity clicks was cut sharply
- One campaign performed strong enough that lead flow temporarily outpaced what the sales team could handle
- REVIEWS
Words from people I've worked with.
Influencing people through my work, performance and dedication. Leaving a positive mark.
I had the pleasure of working with Zunair when we were initiating our marketing endeavors. From the onset, he showcased not only his profound understanding of the marketing landscape but also a unique ability to quickly grasp the nuances of our B2B campaigns. Thanks to his expertise, our PPC campaigns yielded impressive results that significantly enhanced our brand’s visibility and reach. I wholeheartedly recommend Zunair for any company seeking top-tier marketing strategies and execution.
Ahsan Salal
CEO Resourceinn
We use Google Ads to support priority campaigns to drive traffic to certain areas. Zunair offered us the potential to reach new users, retarget existing ones, and drive sales that we otherwise could have missed out on. He actively managed the Google Ads platform to provide campaign management services. Pleasure working with him!💯
Wissam S. Karmouchy
CEO Gold Mark
Zunair is a great resource when it comes to SEO, Google Ads, PPC. I am very impressed with how he deals with the clients and works accordingly. He knows well how marketing works and has never failed to deliver on time. Wishing him good luck on his future endeavours.
Arsalan Rashid
Managing Director ZAM
Zunair was a great asset to our marketing team at Resourceinn. He has started his own business; my prayers and wishes are with him.
Nouman Hassan
Co-founder Resourceinn
Zunair quickly identified the issues with our campaigns and helped improve their performance. He also shared practical and valuable marketing ideas for our new product. Thank you for your support, Zunair.
Jessica White
Marketing Director Baked
Working with Zunair Maqbool has been a game-changer for me. From the start, he just got it, my vision, my goals, everything. What really impressed me was how quickly he turned ideas into action, driving real results faster than I expected.
He’s not just a marketing guy he genuinely cares about the success of the people he works with. I’m genuinely excited about what we’re building together, and having Zunair by my side makes all the difference.
Highly recommended. If you are serious about growth, Zunair Maqbool is the expert you need in your corner.
Sir Peter Magana
Founder D-billionaire Club
Zunair Maqbool didn’t just meet our expectations, he blew them away. We got 60-plus people rushing to our inbox, almost more than 50% of them eager to rent. His strategy was a game-changer for our business.
Mohammed Abdi
CEO Nation Executive
Honoured to work with Zunair, we went from barely being found to ranking for tons of keywords, and our website traffic has skyrocketed. He is incredible. He really knows his stuff and works tirelessly to get us results. If you want value for money, he is the one to call.
Dr. Farukh Bashir
Founder Diabetes TeleCare
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