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Zunair Maqbool

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Helping SaaS Businesses Grow Sustainably

Helping SaaS Businesses
Grow Sustainably

B2B marketer & growth strategist – Aiming to assist SaaS founders succeed in the digital landscape.

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B2B marketer & growth strategist – Aiming to assist SaaS founders succeed in the digital landscape.

Book a Call
Years of Experience
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Projects Completed
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Client Satisfaction
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Some of the Amazing Clients I’ve worked with

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── About Me

Empowering
 SaaS Founders
Achieve Digital Success

Empowering
 SaaS Founders
Achieve Digital Success

🚀 I helped a B2B HR SaaS Business go from startup to $1M+ ARR through extensive SEO processes and PPC campaigns in just one year.

 

My name is Zunair Maqbool, and I specialise in SaaS growth and marketing for B2B companies.

 

For the past three years, I’ve been helping SMBs and specifically SaaS startups achieve sustainable growth through actionable digital marketing strategies🎖️.

 

6 years-experienced marketing professional turned into a specialist of SaaS marketing. Helped over 3+ SaaS founders dominate online.

Email

zunair.maq@gmail.com

WhatsApp

+92 300 6747377

🚀 I helped a B2B HR SaaS Business go from startup to $1M+ ARR through extensive SEO processes and PPC campaigns in just one year.

 

My name is Zunair Maqbool, and I specialise in SaaS growth and marketing for B2B companies.

 

For the past three years, I’ve been helping SMBs and specifically SaaS startups achieve sustainable growth through actionable digital marketing strategies🎖️.

 

6 years-experienced marketing professional turned into a specialist of SaaS marketing. Helped over 3+ SaaS founders dominate online.

Email

zunair.maq@gmail.com

WhatsApp

+92 300 6747377

Popular Services

My Specialised Services for
Your Business Growth

My Specialised Services for Your Business Growth

01

Brand Designing

Graphics & brand identity creation

02

Social Media Management

Accounts management & social growth

03

SEO

Higher organic search engine rankings

04

Web Development

Robust brand web presence

05

Meta Ads Management

Paid social advertising for growth

06

Google Ads Management

Paid search advertising for growth

07

Copywriting

Branded content marketing & strategy

08

Marketing Strategy

Strategic roadmap & goals creation

── Importance

Why Marketing Your
 SaaS is Essential?

── Importance

Why Marketing Your
 SaaS is Essential?

Building a product is hard – Growing it is even harder, especially if it’s bootstrapped. It frustrates when you see your growth like a snail walk 🐌.

 

Look, you’ve put your everything into building this… BUT if you miss out on focusing on the right strategy, messaging, effective design & development, it’s going to cost you in the form of big regrets.

 

There’s a super simple fact. You can build the greatest product in the world that solves the biggest problem of a huge market, but if no one knows about it, how do you win? And if you can’t get it into their hands fast enough, how do you win? 🏆

 

That’s why, marketing your product with right strategy & messaging is important.

Are you ready to WIN BIG with as little investment as you can possibly make?

Let's Talk

── case study 1

Accelerated Growth for Resourceinn to Achieve $1M in ARR

Client: Resourceinn HRMS
Industry: Human Resource (HRM SaaS)
Role: Performance Marketing Manager
Objective: Transform Resourceinn’s digital presence to achieve significant market share and $1 million in Annual Recurring Revenue (ARR).

 

We started by revamping their Google Ads strategy, redesigning their website, and optimizing landing pages, we significantly boosted conversions. Implementing advanced tracking and remarketing campaigns enhanced user engagement. A robust SEO strategy, including content creation and link building, increased organic traffic and search engine rankings. Comprehensive rebranding and an effective social media strategy solidified Resourceinn’s market presence, resulting in enhanced…

Learn More

── Case Study 1

Accelerated Growth for Resourceinn to Achieve $1M in ARR

What They Say

I had the pleasure of working with Zunair when we were initiating our marketing endeavors. From the onset, he showcased not only his profound understanding of the marketing landscape but also a unique ability to quickly grasp the nuances of our B2B campaigns. Thanks to his expertise, our PPC campaigns yielded impressive results that significantly enhanced our brand’s visibility and reach. I wholeheartedly recommend Zunair for any company seeking top-tier marketing strategies and execution.

Ahsan Salal

CEO Resourceinn

We use Google Ads to support priority campaigns to drive traffic to certain areas. Zunair offered us the potential to reach new users, retarget existing ones, and drive sales that we otherwise could have missed out on. He actively managed the Google Ads platform to provide campaign management services. Pleasure working with him!💯

Wissam S. Karmouchy

CEO Gold Mark

I wholeheartedly recommend Zunair Maqbool as a Digital Marketing Expert. His expertise in the field is truly impressive. Zunair’s data-driven approach ensures every campaign’s success, and his leadership inspires the team to deliver exceptional results. A true asset to any organization.

Nafeel Ahmad

Digital Marketing Consultant

Zunair is a great resource when it comes to SEO and Google Ads, PPC. I am very impressed with how he deals with the clients and work accordingly. He knows well how SEO works and has never failed to deliver on time. Wishing him good luck on his future endeavors.

Arsalan Rashid

Managing Director ZAM

I had the pleasure of working closely with Zunair at a dynamic SaaS startup, where his expertise in performance marketing made a significant impact. Motivated and incredibly self-disciplined, he consistently demonstrated his commitment to achieving results. I highly recommend him for any SaaS business looking to elevate their marketing efforts.

Zaighum Rai

Growth Strategist

Zunair was a great asset for our marketing team at Resourceinn, He has started his own business my prayers and wishes are with him.

Nouman Hassan

Co-founder Resourceinn

I have been working with Mr. Zunair and was thoroughly impressed with his level of expertise and professionalism. He is able to quickly understand business and develop a comprehensive digital marketing strategy that delivers results. His creativity and knowledge of the latest industry trends and techniques are evident in the successful execution of various campaigns. I highly recommend Mr. Zunair as a Digital Marketing expert for any business looking to enhance its online presence and drive growth.

Ali Ahmad

Senior Developer Resourceinn

Zunair’s dedication to his work is unparalleled. He always goes above and beyond to ensure that our campaigns are successful. His attention to detail is impressive, and he is always willing to put in the extra effort to ensure that everything is perfect. Overall, I highly recommend Zunair Maqbol to anyone seeking a digital marketer. He is a talented professional with a wealth of knowledge and experience in the field.

Nabeel Ahmed

Branding Expert

I had the privilege of working closely with Zunair in a SaaS company, and I can confidently say that he is an exceptional digital marketing professional. Zunair’s expertise in the field is truly impressive, and he consistently demonstrates a deep understanding of the ever-evolving digital landscape.I wholeheartedly recommend Zunair to anyone seeking a digital marketing expert who not only delivers results but also brings a wealth of knowledge and a proactive approach to the table.

Haseeb Ashraf

Chief Technical Officer BSS

B2B marketer & growth strategist – Aiming to assist SaaS founders succeed in the digital landscape.

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Paid Advertisement Revamping and Launch

Resourceinn faced persistent issues with their Google Ads campaigns, hindering their ability to achieve desired growth. To address these challenges and capitalize on their business objectives, I undertook the following actions:

 

1. Audit and Revamp of Existing Campaigns:

 

  • Conducted a comprehensive audit of all existing paid search campaigns.
  • Discontinued ineffective campaigns and restructured the entire campaign strategy.
  • Implemented a new structure with 16 distinct campaigns, each targeting specific ad groups and distributing the budget effectively.

2. Collaboration and Research:

 

  • Collaborated with the design and development teams to conduct design and usability research.
  • Revamped the website designs and developed new landing page variations focused on conversions.
  • Worked closely with the sales team to gain insights from past prospects and refine targeting strategies.

3.  Advanced Tracking and Optimization:

 

  • Set up comprehensive web tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Enabled advanced tracking for user interactions and conversion events.
  • Utilized Hotjar for heatmap analysis to gain insights into user behavior and further optimized campaigns.

4. Remarketing Campaigns:

 

  • Launched remarketing campaigns on the Google Display Network and Facebook.
  • Created tailored landing pages for remarketing audiences, enhancing engagement and conversions.

Results:

 

  • Significant 15% boost in campaign performance and conversions.
  • Efficient budget utilization, allowing high-performing ad groups to thrive.
  • Enhanced user tracking and data-driven optimizations.

Organic SEO Growth and Authoritative Backlinks

To complement the paid advertising efforts, I developed and executed a robust SEO strategy aimed at driving organic growth and building authoritative backlinks.

 

1. Content Strategy and Funnel Implementation:

  • Developed a comprehensive content strategy utilizing a Top of Funnel (TOFU) to Middle of Funnel (MOFU) approach.
  • Created and optimized on-page and off-page blogs targeting a mix of long-tail and high commercial intent keywords.

2. Website Optimization and Reverse Silo Structure:

  • Implemented a reverse silo structure on the website to enhance internal linking and improve search engine rankings.
  • Conducted extensive keyword research and integrated major keywords into the website content.

3. Link Building and Competitor Analysis:

  • Dedicated resources to link-building efforts, publishing blogs on high-traffic, authoritative websites.
  • Focused on creating foundational backlinks and outranking competitors in search engine results.
  • Achieved top 5 rankings for 8-10 high commercial intent keywords in the first 3 months of continuous efforts.

Results:

  • Significant 150% increase in organic traffic and search engine rankings.
  • Higher conversion rates through targeted content and optimized web pages.
  • Enhanced domain authority and online visibility.

Rebranding and Social Media Growth

To solidify Resourceinn’s market presence and create a strong brand perception, a comprehensive rebranding and social media strategy was implemented.

 

1. Digital Assets and Website Revamp:

  • Led the rebranding efforts, including the creation of new digital assets and web content to lift up Resourceinn as a market leader.
  • Revamped the old website to reflect the new brand identity and improve user experience.

2. Social Media Strategy:

  • Developed and executed a social media strategy to increase brand awareness and engagement.
  • Created and shared value-driven content across social media platforms to attract and retain followers.

3. Continuous Improvement:

  • Regularly analyzed social media metrics to refine strategies and improve performance.
  • Leveraged social media insights to drive traffic to the revamped website and landing pages.

Results:

  • Enhanced brand recognition and a cohesive brand identity which ultimately marked Resourceinn as a market leader.
  • Increased social media engagement and follower growth.
  • Improved website traffic and user engagement through targeted social media campaigns.

Conclusion

Through a strategic combination of paid advertising, SEO, rebranding, and social media growth, Resourceinn successfully transformed from a struggling startup to achieving $1 million in ARR just within a year. My role as a Performance Marketing Manager played a pivotal role in driving this growth, showcasing the power of integrated digital marketing strategies in achieving significant business milestones.