4X ROAS in 60 Days for a Pakistani eCommerce Brand

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4X ROAS in 60 Days for a Pakistani eCommerce Brand

Meta Ads on an acupressure clip product. I rebuilt the creative around what buyers were actually asking before they bought.

The Problem

A Pakistani eCommerce brand was selling an acupressure clip. The store had been live for a few months, and Meta Ads were already running, but the early stretch wasn’t producing consistent sales.

The creative was generic. The ads were written from our own view of the product, not the way buyers were actually thinking about it. CPP kept climbing, and sales were uneven week to week.

Behind that was a deeper issue. Buyers had real questions they wanted answered before they bought, and the existing creative wasn’t built to address them. The support team was hearing those questions every day, but the information wasn’t reaching the ad account.

What I Did

1. Pulled real objections from the sales and support team. I sat with the people who were already talking to buyers every day. They had the actual questions buyers were raising and the patterns that showed up right before a sale closed or dropped. That gave me a working list of objections straight from real customers.

2. Built the creative around each objection. Every objection got turned into a creative brief. If twenty people kept asking the same question, that question became its own ad. Quick concerns went into static creatives, while heavier ones went into comparison content and longer video where there was room to actually answer them.

3. Rewrote the landing page with the same logic. The page got rebuilt around the same objections the ads were addressing. Whatever the ad promised, the page picked up and finished. Nothing felt off between the click and the checkout.

4. Built a separate awareness layer. Short video ads ran with no pitch attached, just showing the product and how it gets used. The point was to introduce the product to cold audiences first, so they had context before the conversion ads tried to close them.

5. Set up retargeting from the warm audience. That cold audience flowed straight into a retargeting pool. Once they had enough context to consider buying, the conversion ads closed the gap.

The Results

After 60 days

4X ROAS after shipping and returns factored in
304 purchases from the core campaign
12% return rate, held steady once the creative messaging matched the product properly
CPP dropped within the first few weeks and stayed flat across the full 60 days